Company News, Marketing News

Axe Men’s Products Are PETA-Approved

The men’s fragrance brand joins more than 20 other brands from Unilever, its parent company, on PETA’s Beauty Without Bunnies database.

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By: Lianna Albrizio

Associate Editor

Axe wants to axe product testing on animals.    The men’s global fragrance brand has just been added to People for the Ethical Treatment of Animals (PETA) list of animal test-free products.    Axe—known in some countries as Lynx—has been added to PETA’s Beauty Without Bunnies program, and its products will display PETA’s bunny logo, reflecting its commitment to never conducting, commissioning, paying for, or allowing tests on animals at any phase of development for ingredients or...

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